Chai
Est. 2023 · Indore

Where every
sip is an
affair

Handcrafted chai, warming spices, and the kind of comfort that only a perfectly brewed cup can offer. Served with love in the heart of Indore.

Explore Menu → Find us
4.3
★★★★☆
109 Reviews
Ice
20 Years in Ice Cream · Hocco Distributor

Scoops of
pure, sweet
bliss

Sundaes, scoops, and frozen delights crafted to make every moment magical. 20 years in the ice cream business — and official distributors of Hocco Ice Cream.

Discover Sundaes → Say hello
Scroll
Open Daily· 12:00 PM – 12:30 AM· Ginger Chai· Espresso· Kesar Chai· Cold Coffee· Indori Masala Sandwich· Bun Maska· Belgian Chocolate Shake· Masala Maggi· 4.3 ★ on Google· Elaichi Chai· Open Daily· 12:00 PM – 12:30 AM· Ginger Chai· Espresso· Kesar Chai· Cold Coffee· Indori Masala Sandwich· Bun Maska· Belgian Chocolate Shake· Masala Maggi· 4.3 ★ on Google· Elaichi Chai·
Our Story

Two flavours,
one beloved
destination


Born in the heart of Indore on Mahatma Gandhi Road, Chai Affair and Ice Affair are two sides of the same love story — warmth and cool, tradition and delight, the familiar comfort of chai and the joyful indulgence of ice cream.

Our journey began with Amul Milk distribution, then grew through Top N Town and Havmor ice cream in Indore, a fine-dine restaurant — The ICF Lounge — and two decades of deep roots in the food & beverage industry.

Today we focus on what we love most — Chai Affair, our handcrafted chai café, and Ice Affair, Indore's favourite sundae destination. Both brands run from one beloved address on MG Road, South Tukoganj. We are also the biggest Hocco Ice Cream distributors in Madhya Pradesh — ensuring premium quality in every single scoop.

20+
Years in Ice Cream
#1
Hocco Distributor MP
109
Google Reviews
4.3★
Average Rating
🏆
Biggest Distributor in MP
Hocco Ice Cream · Madhya Pradesh
Amul → Top N Town → Havmor → The ICF Lounge → Hocco · A legacy built on passion
☕ Chai Affair
Handcrafted Chai & Snacks
From classic masala to kesar pista — every cup is brewed fresh with hand-picked spices and full-cream milk. Paired with warm snacks to make the perfect evening.
🍨 Ice Affair
Sundaes & Frozen Delights
20 years of perfecting the art of the sundae. Official Hocco Ice Cream distributors — bringing premium quality to every scoop, sauce and sundae we serve.
🕐 We're Open
Every Day Open Now
Monday to Sunday · 12:00 PM to 12:30 AM
14, Mahatma Gandhi Road, South Tukoganj, Indore
A Legacy Built Chapter by Chapter

Two decades. Five chapters.
One unstoppable passion.

From distributing India's most beloved ice cream brands to running a fine-dine restaurant — our journey has always been about creating experiences people never forget.

Chapter 01 · Where It All Began
Amul Milk
Our story begins with India's most trusted dairy brand. As Amul Milk distributors, we built our foundation — understanding supply chains, customer trust, and the discipline it takes to deliver quality every single day. The lessons learnt here became the bedrock of everything that followed.
🥛
Distributor
Amul Milk
India's Most Trusted Dairy Brand
🍦
Distributor
Top N Town Ice Cream
Indore Distribution
Chapter 02 · Into Ice Cream
Top N Town
Our ice cream journey started as distributors of Top N Town in Indore — one of Central India's most beloved homegrown brands. This is where we built our network, fell in love with the craft of ice cream, and realised this was more than a business — it was a calling.
Chapter 03 · The Big Leap
Havmor in Indore
We didn't just distribute — we established Havmor Ice Cream in Indore. Building a beloved national brand from the ground up in a new city taught us that great ice cream alone isn't enough — it's the people behind it that make it legendary.
🏙️
Established in Indore
Havmor Ice Cream
Brought Havmor to Indore
A Cherished Chapter
🍽️
Fine Dining · Indore
The ICF Lounge
Premium restaurant · A proud legacy
Chapter 04 · The Fine Dine Era
The ICF Lounge
Our most ambitious chapter — The ICF Lounge was Indore's premium fine-dine restaurant, where we took our passion for extraordinary experiences far beyond ice cream. Curating ambience, cuisine, and service into one unforgettable dining experience, it shaped our understanding of true hospitality — a foundation that lives on in everything we do today.
Chapter 05 · The Crown
Hocco Ice Cream
Today we are the biggest Hocco Ice Cream distributors in all of Madhya Pradesh. Every sundae at Ice Affair is made with Hocco — the finest quality ice cream, served with the expertise of two decades in the business.
🏆
#1 Distributor · Madhya Pradesh
Hocco Ice Cream
Biggest in MP · Premium Quality
A Secret Worth Sharing

The Chai Masala
behind every
perfect cup


Every great chai has a secret. Ours took years to perfect.

When we opened Chai Affair, we knew one thing — the chai had to be extraordinary. We spent months sourcing, blending, and tasting until we arrived at our signature masala: a precise blend of 7 hand-picked spices that gives every cup its unmistakable warmth, depth, and that lingering finish that keeps you coming back.

People started asking. Friends wanted to recreate the chai at home. Franchise partners needed consistency across cities. So we did what felt natural — we started sharing the secret. Now, our Chai Masala is available for you to take home, gift to someone you love, or brew your own Chai Affair moment, wherever you are.

What makes it special
✦
7 hand-picked spices, precisely blended
✦
No artificial flavours or preservatives
✦
The same masala used in every Chai Affair cup
✦
Shipped to franchise partners across India
Order Chai Masala → WhatsApp to Order 🟢
Chai
🫙
Chai Affair Signature
Chai Masala
The secret behind every perfect cup
Perfect for
Home Brewing Gifting Bulk Orders Franchise Use Offices & Cafés
How to order
Visit us at 14, MG Road, Indore or WhatsApp us at +91 88894 11112 for home delivery & bulk orders.
⭐
Used in every Chai Affair cup & franchise outlet
The same masala. The same taste. Anywhere in India.
Why Indore Loves Us

The Chai Affair
& Ice Affair Experience

☕

Freshly Brewed, Every Time

No pre-mixes. Every cup of chai is brewed to order with hand-picked spices and fresh full-cream milk.

🍨

20 Years of Sundae Mastery

Two decades of perfecting recipes. As official Hocco Ice Cream distributors, every scoop we serve is premium quality — trusted by Indore for 20 years.

🕛

Open Late, Every Day

Open from noon till 12:30 AM — perfect for evening outings, late-night cravings, and everything in between.

📍

Prime MG Road Location

Right on Mahatma Gandhi Road in South Tukoganj — easy to find, easy to love, impossible to forget.

Find Us

Come visit us
in Indore



📍
Address
14, Mahatma Gandhi Road,
near Havour Ice Cream, South Tukoganj,
Indore, Madhya Pradesh 452001
📞
🕐
Opening Hours
Monday – Sunday
12:00 PM – 12:30 AM
Open 7 days a week
📸
⭐
Google Rating
4.3 ★ · 109 Reviews
Leave us a review →
Chai Affair & Ice Affair 14, MG Road, South Tukoganj, Indore
Get Directions →
What Indore Says

Loved by our community

4.3
★★★★☆
109 reviews on Google
Read all reviews →
★★★★★
The masala chai here is absolutely divine. The spice blend is perfect — not too strong, not too mild. Kulhad adds so much character. This is my evening ritual now!
Priya S.
via Google Reviews
★★★★★
Ice Affair has been my favourite for years. Their sundaes are on another level — generous portions, great flavours. The chocolate fudge sundae is unbeatable.
Rahul M.
via Google Reviews
★★★★☆
Love this place! Both chai and ice cream under one roof is such a brilliant idea. Great ambience, friendly staff, and the kesar pista chai is a must-try.
Sneha K.
via Google Reviews
Read All 109 Reviews →
Own a Piece of Indore

Start your own
Chai Affair
& Ice Affair

One franchise. Two iconic brands. A business that runs 12 months a year in categories that never go out of demand.

Our Guarantee to You
₹4–8 Lakh Monthly Sales Potential
High-margin products. Proven recipes. Standardised chai masala packets shipped directly from us — so every cup tastes exactly like Indore, wherever you are.
12 Months Business
High Margin
Chai Packets Supplied
Full Training
Express Your Interest
Fill in the form and our franchise team will reach out within 48 hours.
* We respond within 48 hours. Your details are strictly confidential.
✓ Thank you! Our franchise team will contact you within 48 hours.
☕ + 🍨
The Complete Package
Chai Affair & Ice Affair
Both brands. One outlet. Maximum revenue.
You get the full dual-brand franchise — Chai Affair's hot beverages, cold drinks and bites combined with Ice Affair's 10-year legacy of sundaes and shakes. One space, two menus, year-round demand.

✦ Chai Affair — Est. 2023 · Fast Growing
✦ Ice Affair — Est. 2003 · 20+ Years of Trust
✦ Official Hocco Ice Cream Distributors
✦ Hot chai in winters · Ice cream in summers
✦ 365 days of demand · No dead months
What's Included
Full Franchise Support
✦ Standardised Chai Masala Packets — supplied directly by us so every cup tastes exactly like Chai Affair, in any city

✦ Complete Recipe & SOP Manual — every item, every preparation, step by step

✦ Full Operations Training — hands-on training at our Indore outlet

✦ Branding & Marketing Kit — signage, social media templates, launch support

✦ Ongoing Support — we're with you beyond Day 1
📈

Proven Revenue Model

Our Indore outlet clocks consistent monthly sales. You get a model that's been tested, refined, and proven — not a gamble.

🫙

Chai Masala Supplied

Our signature chai masala packets are shipped directly to your outlet — guaranteeing the same standardised taste across every franchise, every cup.

🎓

Complete Training & SOPs

From brewing the perfect chai to building an Ice Affair sundae — full training ensures quality never slips, wherever you are.

📣

Brand & Marketing Support

Launch support, social media templates, in-store branding, and the credibility of brands Indore has loved for 10+ years.

💰

High Margin Products

Chai and ice cream carry exceptional margins. Low cost of goods, high perceived value — a combination that builds profits fast.

📅

All-Season Business

Hot chai in winters, cold coffee and ice cream in summers. 365 days of demand means no dead months — ever.

Follow Along

Life at Chai Affair
& Ice Affair

Follow us on Instagram for daily chai & scoop moments

📸 @chaiaffairofficial
Say Hello

We'd love to
hear from you

Whether it's a bulk order, a private event, catering enquiry, or just a quick question — drop us a message and we'll get back to you promptly.

📞
+91 88894 11112
📸
@chaiaffairofficial
📍
14, MG Road, South Tukoganj, Indore
🕐
Open Daily · 12:00 PM – 12:30 AM
✓ Thank you! We'll get back to you within 24 hours.